MMM Degree Course Eligibility, Scope Details
Marketing management is a business discipline which focuses on the practical application
of marketing techniques and the management of a firm's marketing resources and activities.
Master in marketing management program is a mix
of marketing related and other business courses, which include the functional areas
of marketing management like industrial marketing, marketing research and consumer
behavior. The students are exposed to the marketing environment with special emphasis
on marketing management of small and medium enterprises.
Eligibility:
Graduates of any faculty from any statutory university shall be eligible for admission
to the master in marketing management course.
Candidate must pass the common entrance exam help for state, University and Institute
wise all across the country.
Scope:
The knowledge and skills required to plan and manage marketing function, which has
emerged as a special discipline is highly valued in all industry sectors. The basic
objective of the Master in Marketing Management MMM Degree course) is to provide
a steady stream of competent young people with the necessary knowledge, skills and
foundation for acquiring the rewarding career in the rapidly expanding world of
Marketing.
Marketing is one of the most popular career avenues these days. If you want to pursue
a career in this field, you can take up higher education in this field. Studying
MMM course will give you the exposure into marketability of a product and the methods
to increase trade. After completing master of marketing management course, you learn
about the theory, practices and founding principles of marketing. You will also
learn about the methods, milieu and influences of marketing strategies through this
course. Few universities in India offer a course in master of marketing management.
Candidates who are willing to study master of marketing management through distance
learning will also find few options in the country.
Many MMM graduates begin their career as junior executives and after some experience,
are promoted to senior levels. Others seek entrepreneurial roles in the marketing
world as independent consultants or professionals. Career opportunities exist in
areas such as management, sales, technical writing, training, consulting, etc. Application
areas include national and international marketing, advertising, market research,
export and import, training and development.
Companies List:
- Hindustan Lever Network
- Tata Mc Graw Hill
- Proctor and Gamble
- Godrej
- Ogilvy & Mather
- Maruti Udyog Limited
- ITC Limited
- Videocon
- Tata International
- Essar
Institute List:
- Jamnalal Bajaj Institute of Management Studies
- Foresight Institute of Management & Research
- Sinhagad Institute of Management, Pune
- MIT School of Management, Pune
- Indian Institute of Management and Training, Pune
- Pondicherry University, Pondicherry
- Oriental Institute of Management, Mumbai
- Mahatma Gandhi Mission Institute of Management Studies and Research, Thane
- IBMR, Pune
- R.K. Institute of management Research, Mumbai
Syllabus:
As the Marketing field undergoes changes very fast, revision of the syllabus should
be considered every 3 years. Some subjects under MMM degree course are Principles
& Practices of Management, Principles of Marketing, Fundamentals of Management Accounting,
Managerial Economics, Research Methodology, Consumer Behaviour, Business Communication,
Fundamentals of Information Technology etc.
Students of MMM have to undergo an industrial training of 65 days in the marketing
function after Semester II as summer project. This internship is directed towards
grooming the students in all aspects of Marketing, either in Domestic or International
marketing depts.
Fees:
Generally the fees for master in marketing management course is around Rs.40,000
in some of the institutes.
Note: The fees structure may vary between universities
visitors are advised to contact their respective university for detailed fees structure.
