Career in Fashion Merchandising
If you want to go into the business side of fashion rather than the design then
you could look into fashion merchandising as a career path. Candidates of fashion
merchandising courses learn how to manufacture, buy, promote and sell fashion items,
from clothing and jewellery to cosmetics and furniture. They also learn about textile
fabrics and the fibres used to make them. They are involved in the concept and process
of getting a garment ready. They are in charge from developing the concept to getting
to the sale and distribution. They also have to analyze buying trends and deal with
buyers. After this, they would have to co-ordinate with the production and marketing
people. A fashion merchandiser requires an astute business sense coupled with passion
for fashion. Fashion merchandising careers get enhanced by a relevant degree, which
increases employment opportunities and salary. The fashion merchandising course
combines the basic principles of fashion with a business education.
Available Courses:
- Diploma Course
- Bachelor’s Degree Courses(4 Years)
- Post Graduate Courses(2 Years)
Eligibility:
10+2 (HSC) with any subject for graduate programme and graduate degree from
recognised university for post graduate programme.
Career Opportunities:
With the increase in demand for new clothes, styles and fashion accessories,
fashion merchandising is growing as a promising career option these days. A fashion
merchandiser may work for a textile manufacturer, a designer or a fashion retail
outlet such as a department store, children’s clothing store or a discount store.
They are well-versed with the fashion industry as well as the social, cultural and
economic aspects of textile production. A fashion merchandiser is also required
to be in touch with market trends, fashion updates as well as popular preferences
in a particular locality. A fashion merchandiser would be involved with the sales
and distribution of the finished product.
Remuneration:
The fresh graduate can get a salary between Rs. 12,000/- to Rs. 20,000/-.
It depends largely on your personal skills and abilities. But with experience and
hard work one can earn around Rs. 25,000/- to Rs. 40,000/- per month.
Top Institutes
offering Fashion Merchandising Course in India:
- National Institute of Fashion Technology (NIFT)
- Pearl Academy of Fashion, Delhi
- Society of Fashion and Technology (SOFT), Mumbai
- Foreign Trade Development Centre, Delhi
- National Institute of Fashion & Textile Technology, New Delhi
- School of Fashion Technology, Pune
- Army Institute of Fashion and Design, Bangalore
- Fortune Institute of Fashion Technology & Arts, Bangalore
- Bangalore Institute of Fashion Technology, Bangalore
- International Institute of Fashion Design & Fashion Management, Mumbai
Fashion Merchandising Companies in India:
- Adidas
- Calvin Klein
- Tommy Hilfiger
- GAP India
- Burberry’s
- Mast Lanka
