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By Way2k Way2k
Way2k 4 Oct 2012
IAM - Setting Up Fashion Business

The Institute of Apparel Management (IAM), Gurgaon, has launched a six-month course to provide students with a holistic view on setting up fashion businesses. Aaditi Isaac reports.

IAM - Setting Up Fashion Business

To address aspects of setting up a fashion business and help young aspirants launch new labels and re-invent themselves, The Institute of Apparel Management (IAM) has launched a six-month course in setting up fashion businesses.

"The apparel and fashion business is the second largest employment-provider after agriculture. The total size of the industry stands at around US$60 billion, and if the industry needs to further grow, the young generation needs to build newer enterprises/ organisation in fashion," says Darlie Koshy, director general and CEO, IAM and The Apparel Training and Design Centre (ATDC).

The programme addresses a range of issues, which include design, merchandising, production, branding and retailing, etc. The course will cover key aspects of entrepreneurship, fashion business, planning management and change management along with design, merchandising etc. The course delivery entails online preparatory modules, intensive study material, simulation techniques, hands-on learning support, etc.

The programme will have a selective intake of 10-15 students initially. Koshy adds, "Students who join the programme will have an edge over others in terms of linking 'creativity' with 'business realities' to create a complete eco-system and can function from 'product development' to delivering the finished products, etc, towards the end of an apparel value chain."

Courtesy: Times of India

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