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By Way2k Way2k
Way2k 27 Sep 2012
Catching them at the entry point

EXECUTIVE EDUCATION market in India is estimated at Rs 350 crore, growing at a fast clip. The space is crowded with offerings from the six Indian Institutes of Management (IIMS), Indian School of Business (ISB), Institute of Management Technology (IMT), Ghaziabad, Management Development Institute (MDI) Gurgaon, SP Jain Institute of Management and Research, Mumbai and a few other top business schools in India, along with standard programme offerings from a few international brands such as the Oxford University, Duke University’s Fuqua School of Business and INSAED’s leadership programme for senior Indian executives.

Catching them at the entry point

Most of these programmes especially the ones by foreign universities are targeted at senior leadership. Foreign B-schools typically fly in their faculty from abroad to conduct these programmes in a five-star hotel setting in a three-seven day format, which pushes the cost northwards. Since a majority these programmes work on company sponsorship, the affordability constraint makes it viable only for senior executives. Further, the intense lecture and workshop based learning pedagogy compressed to a few days’ results in fewer takeaways for the participants.

Perhaps this is not the core objective of the programme that is meant to serves as a recreational activity, allowing participants’ a short break from their tight schedules, exchange experiences, reflect and rejuvenate. The community that is underserved and almost ignored in the recession-hit market is that of entry-level hires. There is a need for on-the-job management training at middle to senior level positions, where candidates have graduated to these roles, but lack formal management education. This problem is acute in the IT sector where the middle management transitions happen from engineering roles. In order to address the needs of this segment, B-schools would need to re-think their executive training strategy. Schools would need to design a programme that incorporates a pedagogy that suits their needs.

Courtesy: Tehelka

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