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Kerala-based Asian School of Business, one of South India's leading B-schools, has announced special scholarships for students from West Bengal and the North-East and is planning to roll out additional facilities to make them feel at home in the state. ASB, which has emerged as a leader in management education with innovative programmes and collaborations with foreign institutions, has tied up with the charitable George M Thomas Foundation to offer scholarships of up to 50 per cent to students from West Bengal and the North-East.
A strong preference will be given to applicants who have completed their 10th and +2 in rural schools. "We are proactively encouraging admissions from West Bengal and the North-East as Kerala can become an attractive destination for them because of various factors including food habits, high literacy, rural development and quality of life. Apart from the scholarships, we will explore other ways to ensure that they have an outstanding educational experience," said ASB director Prof S. Rajeev. The school, approved by the All India Council for Technical Education (AICTE) for its two-year, full-time Post Graduate Diploma in Management (PGDM), is looking to fulfil the rising requirement of trained managers all over Asia, especially for burgeoning rural markets. "Some of our elective courses will be especially designed for students with a rural background. We aim to develop management graduates who can drive the growth of Indian and multinational companies in rural markets in many parts of Asia, which will boom in the next ten years," Prof Rajeev said. The unique programme that ASB is promoting is a 50 per cent scholarship on the full-term course fee to one student from West Bengal and each of the seven North-Eastern states. Two students from each of these states will be offered 25 per cent scholarship and ten students 10 per cent in a bid to discover and nurture talent from the East and North-East, especially from rural areas. ASB is also in the process of establishing professional alliances with international academic institutions, such as the Kansas University School of Business (KUSB), and two management institutions in Central Europe; they are in discussions with others in East Asia. The partnerships will give ASB students the opportunity to study abroad, interact with foreign students, learn under international faculty, develop overseas business networks and become global managers. It will also open avenues for joint research, consulting assignments and doctoral programmes for ASB students. US-based Kansas University School of Business (KUSB) has initiated an India Study Abroad Programme. During their stay in India, the first batch of KUSB students to take up the programme attended regular classroom sessions at the ASB, visited business units in different sectors, learned about the working of NGOs and received exposure to various aspects of Indian life and culture. ASB has one of the first academic campuses in the country which conforms to Smart Building Protocols and is eligible for the LEED Green Campus Certification. Designed by Singapore-based CPG Consultants, ASB's campus is one of the first Intelligent Campuses in the country.
Courtesy: India Education Diary
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