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IIM-Raipur has made a rural stint mandatory for its students. Students of the Postgraduate Programme, the flagship course at Indian Institutes of Management, will have to spend one week in rural India 'to understand the spirit of true India'. "Rural marketing is the buzzword. Many marketing managers are disconnected from the real world.
When they plan to enter the rural market, they devise strategies sitting in corporate offices for a market they have seen only in 'Swades'," said B. S. Sahay, director, IIM-Raipur. The course will be done in partnership with Padma Shri awardees from Chhattisgarh Pholbasan Yadav, who has been working with over 10,000 women on self-help groups. In this course, students are expected to take up a project of their choice and prepare a report on what new ideas can be implemented in the village. The programmme will be formally launched in the next academic session and students will spend one week in Rajnandgaon, Chhattisgarh.
Courtesy: Times of India
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