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Instead of milking corporations, this student of Indian Institute of Ahmedabad (IIM-A) prefers to milk cows. A student of Post Graduate Programme in management for executives (PGPX) at IIM-A Kartikeya Jha is rolling up his sleeves to become an entrepreneur. Jha is gearing up the groundwork to rear his own cows and start a dairy farm to supply organic milk to consumers.
"Apart from the huge entrepreneurial opportunities available in the area of organic food, the idea of generating employments for the rural population is what is pushing me to take up this activity. Organic milk is barely available in the country yet," said the Ahmedabad resident. Jha said that he always wanted to become an entrepreneur since a young age. He, however, decided to gain some work experience before he became an entrepreneur. After earning a masters degree in Pharmacology and Toxicology from New York, he worked for ten years as a manager in a private company before enrolling in IIM-A. "It was my ambition to become an entrepreneur that drove me to join the PGPX programme at IIM-A and get a formal management education over and above my job experience. Another advantage of studying here is the support I will be receiving from a strong alumni network." PGPX is a one year programme for executives offered at IIM-A. While the average work experience of the students of the programme is 10 years, the fee is around than 20 lakhs. "I am now trying to find some non agricultural land to put up the dairy farm by talking to Gujarat Mineral Development Corporation (GMDC). While I would like to begin by rearing around 20 to 40 cows myself and scale it up to 150 in the next three years, the idea is also to rope in local farmers who can supply organic fodder or organic milk. The milk will be packed in Tetra Pak or bottles to be sold in various stores," said Jha. Organic Milk: Fodder should be organic which has not been exposed to pesticides and fertilizers. The cows should not be treated with artificial hormones to produce more milk. "Artificial hormones are detrimental to health," said Jha. Apart from these points Jha is planning to set up a milking parlor so that the milk is untouched by hand. He also plans to equip his farm with state of the art aseptic technique to treat the milk to reduce the bacteria load in the milk. "While the current price of Amul milk is 33 per litre, the price of a litre of organic milk will be around 53," said Jha. Idea appreciated by Kalam: After conducting a study on the current scenario and opportunities available in the area of organic food Jha and his classmate Anshul Khindri made a presentation of their work to APJ Abdul Kalam who was teaching a course called GRIT at IIM-A. The presentation pointed out that despite of the reduction in crop productivity by 9.2% in organic farms in the first three to five years as compared to conventional farming, organic farming provides higher net profit to farmers by 22% because of its higher value and price.
Courtesy: Times of India
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