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By Way2k Way2k
Way2k 11 Aug 2012
Dhirubhai Ambani Institute Master in Design - M.Des. Admissions 2012

Dhirubhai Ambani Institute of Information and Communication Technology – DAIICT

Dhirubhai Ambani, Institute of Information and Communication Technology (DA-IICT) opens admissions for The Master in Design (Communication Design) (M.Des.) Program. "The Master in Design (Communication Design)- M.Des.- program at DA-IICT is a full time two-year program (four semesters)". The study program aims to develop in students technological proficiency along with the cultural and creative sensibility required for successful communication of ideas and information within specific social contexts.

Students will learn to create effective solutions for problems of communication, and apply them to deal with the rapidly changing world. The program also seeks to respond to the growing need to design information products and services in such a way that they become meaningful links to related knowledge bases. Communication designers must look at information as the key to much larger systems of knowledge and be aware of potential applications in domains such as education, culture, society and entertainment. There are many institutions that teach multimedia technology in different ways and intensity, but M.Des. program at DA-IICT is distinct in seeking to relate technology with issues of society, culture and design.

The M.Des. Program at DA-IICT with its unique faculty aims to bring students to an understanding of both the design and aesthetic components of Information Communication Technology (ICT) as well as the social and cultural contexts which give it meaning and relevance.

Dhirubhai Ambani Institute M.Des

Courses you can apply for:

  • M.Des.

Goals and objectives of the program:

  • To create a unique creative individual who would be capable of using digital technology, (among others) to integrate various channels, forms and media of communication in a culturally sensitive manner that is crucial for meeting the challenges of the modern world.
  • To train individuals who are thoughtful, creative and have an understanding of techno- aesthetic.
  • The aim is to produce individuals capable of carving a unique position for themselves in the world of ICT by equipping them with the knowledge of multi-disciplinary approaches to issues of communication.
  • To situate ICT in a domain of intellectual engagement that arrives at a more effective understanding of the multiple cultures of communication that hold societies together.
  • The training provided at this Institute is aimed not at just providing students with skills required in the market but to make them learn and apply the ever-increasing tools of communication in culturally sensitive ways.
  • Given the growing and ever changing demands of the market, the program wishes to direct the creative potential of its students to two major areas of specialization viz. ‘Visual Communication Design’ and ‘Interactive Communication Design’.
  • Both areas of specialization would be built upon a strong foundation that will impart training in basic design sensibility, the uses of digital technologies and the cultural and aesthetic components of communication practices.

Eligibility Criteria:

  • This is an intensive and innovative program that demands motivated students.
  • The program is suitable for students who have a technology background but seek a cultural and artistic orientation to become successful communicators, as well as students who have training in fields other than science and technology but aspire to gain some technological skills to become more creative and effective communicators.
  • A Bachelor’s degree or equivalent from a statutory university in fields of Science, Engineering, Technology, Humanities, Social Science, Applied Arts, or Performing Arts Applicants from fields of Technology, Science, Engineering, Humanities, Social Science, Applied Arts, and Performing Arts are eligible for this interdisciplinary program Candidates must have minimum of 55% marks or CPI of 6.0/10.0 in the qualifying degree examination.
  • Individuals who have work experience are also encouraged to apply for the program.

How to Apply?

  • Candidates will be required to submit online (preferably) application form.
  • Admission fee (non-refundable) is Rs 1000/- for online and Rs 1100/- for offline.
  • The candidates who submit an online admission form are required to send a demand draft of Rs 1000/- drawn in favour “DA-IICT” and payable at Ahmedabad, address mentioned below:
    PG Admissions 2012,
    Dhirubhai Ambani Institute of Information and Communication Technology,
    Near Indroda Circle,
    Gandhinagar - 382007.
    Gujarat, India.
  • Candidates downloading the form and sending it by post have to send a demand draft of 1100/- in favour of “DA-IICT” and payable at Ahmedabad and attach it with the application form.
  • Candidate must write his/her name, address, contact number(s), Program name, and application number (if application form has been submitted online) on the reverse side of the bank draft.
  • Candidates need to indicate their research interests in the online application form.
  • Candidates may provide more than one interests.
  • Candidates are advised to look at profile of several research groups for identifying the group that has closest match with their own research interests.
  • Candidates are advised to write their name and the program applied for at the reverse of the DD.
  • The institute takes no responsibility for loss of DD in transit.
  • The admit card for the Entrance Test will be sent to the candidates by post by 15th June 2012.


Important Dates:

Events Dates
Online/Offline Application Commences on 19 March 2012
Online Application Closes on 3 May 2012
Last Date for receiving completed Application Form/Demand Draft 7 May 2012
  First week of July 2012
Commencement of Session 16 July 2012

Exam Pattern

Admission Test:

  • Objective of the test number 1: The candidate’s drawing skills and imaginative visualisation will be tested. The candidate will be given an object for visually representing the object for imaginative application. Here candidate’s drawing skills including human form drawing in proportion will form the criteria.
  • Objective of the test number 2: In this test candidate’s imaginative ability for finding different uses of a given object and ability to create a story with communication value using the given object as a ‘character’ in the story will be tested. Here the language skills and storytelling ability will form the criteria.

Application Fees:

  • For Online Submission: Rs 1000/-
  • For Offline Submission: Rs 1100/-

Selection Process:

  • Candidates for admission will be selected through an Entrance Test followed by Interviews on First week of July 2012 at DA-IICT, Gandhinagar.
  • Final merit list of candidates for admission will be announced after the interview process.
  • It is mandatory to attach a statement with a minimum of 1500 words.
  • This statement must relate to your educational background and experiences in relation to why one is seeking admission in this specific program.
  • You may mention what kind of work you would like to pursue in future as a ‘communication designer’ and why.
  • Candidates who are deemed eligible for the entrance test should to bring a suitable portfolio or sample of work to support their application to the program.

Contact Details:

PG Admissions 2012,
Dhirubhai Ambani Institute of Information and Communication Technology,
Near Indroda Circle,
Gandhinagar - 382007, Gujarat, India.
Tel: (079) 30520000.
Fax: (079) 30510610.

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