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By Way2k Way2k
Way2k 25 Sep 2012
Beyond Farmlands

I completed my B.Tech in food-engineering and technology from UICT, Mumbai, and am currently in the final year of the two-year postgraduate programme in agribusiness management (PGD-ABM) at IIM-Lucknow. After acquiring a reasonably sound technical knowledge of the various aspects of food-processing and packaging, a course in agribusiness management provides an opportunity to understand the business side of the industry.

Beyond Farmlands

The course is designed to provide a thorough foundation in management tools and techniques that can be used in agriculture and allied sectors. It is organised in three mutually supportive segments - classrooms, field-based learning and summer training. Enrolment to this course is through the CAT and the subsequent rounds of group discussions and personal interviews.

Agribusiness is all about ways to conduct successful businesses in sectors related to food and agriculture. However, it should not be confused with agriculture. Agribusiness has a number of applications, from retail, finance and banks to insurance. Agribusiness managers will play an important role in ushering the next green revolution by developing robust models for handling procurement of seeds and crops, making new technology available to the farmers, developing financial models for effective marketing and providing micro-credit facilities to eliminate money-lenders.

Indian agriculture has seen a transformation from predominantly small-scale subsistence farming to a more mechanised large-scale farming. We are experiencing a greater integration of agriculture with the input-supply industry, food processing, distribution and marketing, with a focus on fair trade. The growing interest of the private sector in agribusiness and the low levels of value addition and processing of agri-products in India offer never before opportunities for agribusiness managers.

Besides having an intellectually strong peer-group, studying ABM from a prestigious institute like the IIM-Lucknow gives me an opportunity to interact with the leaders of the industry through seminars and guest lectures. Likewise, field visits help us to understand better, the psychographic and sociographic profiles of the rural clientele in the context of rapid urbanisation. Indeed, remunerations are also getting better by the year. - As told to Neha Arora.

Courtesy: Education Times

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