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By Way2k Way2k
Way2k 24 Sep 2012
IIM-A, Harvard to share filmy funds

The Indian Institute of Management, Ahmedabad (IIM-As) course on Contemporary Film Industry - A Business Perspective is all set to go global. The course co-ordinator is in talks with a faculty of Harvard Business School to use practices of Hollywood for management education.
IIM-A,Harvard to Share Filmy Funds

The course lacked global perspective, says Kandaswamy Bharathan, visiting faculty at IIM-A who designed the course. The idea is to understand global aspects of the film industry and get more insights into Hollywoods best practices, which can be taught to students here, he says.
To begin with, Post Graduate Programme (PGP) students at IIM-A will take up a case study on The Bucket List, the Hollywood comedy-drama starring Jack Nicholson and Morgan Freeman, from the new academic year.The students will be expected to look at the production excellence and the emotional connect in the movie.

The institute will use cross - sectoral learnings that Harvard has taken from Hollywood. The IIM-A and Harvard collaboration may result in combined case studies on Hollywood and Bollywood movies, with the aim of promoting how MBA methodologies and strategies of the film industry can be helpful for each other.
A film is made with 200 people and a particular budget in a short span of 15-20 months. If a management student wants to set up a Rs 50-crore factory within a short span of time, he can take lessons from the film industry through this course, says Bharathan.

The course has become popular on campus with a 300 per cent rise in enrolment since its launch in December 2008.In a batch of about 200, at least 15 students express interest in taking up projects in the film industry every year at the end of the course. The course has also attracted recruitment interest from prominent companies in the industry like UTV Pictures, Reliance Big, and Mumbai Mantra among others. The course aims at fostering creative thinking among students. The Bucket List has been executed in an emotional way with two terminally ill men, who share a hospital room, defining a list of things to do before they die. The film carries a socio-cultural message to sensitise the audience. It is not just about business value but shows societal value too, says Bharathan, also the producer of hit films like Roja.

Courtesy: Times of India

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